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Maria Adams is the owner of Maria Fashion House in Accra, Ghana. A determined entrepreneur, she started her fashion business with a passion for Afrocentric clothing production and dreams of building a brand that could one day expand beyond the shores of Ghana. Yet, like many women and youth-led Micro, Small, and Medium Enterprises (MSMEs), she has encountered hurdles that hinder her growth. These include inadequate digital skills, limited access to finance, and difficulty reaching broader markets.