Published on May 9, 2024

Empowering Fiji's creative entrepreneurs

SUVA, Fiji (ILO News) – They may have talent in abundance, but now Fiji’s creative crowd also has the business skills to match.

From 29 April to 3 May 2024, twenty entrepreneurs engaged in a comprehensive learning experience aimed at equipping them with essential business skills tailored to the unique needs of the creative sector.

The training was provided by the Festivals Company, in collaboration with Fiji's Ministry of Trade, Cooperatives, and Small and Medium-sized Businesses (SMEs), with support from ILO and UNESCO.

Over the course of five days, participants learned how to develop business plans, marketing strategies and effective communication techniques. The training also included practical exercises aimed at helping Fijian creatives strengthen their brand presence in the industry and consequently generate more income from their art.

Trainers worked with the participants to strengthen their portfolios to effectively showcase their skills, experience, and unique style, as well as to help them better pitch their brands to potential clients, collaborators, and investors. The training culminated in a pitch competition with industry experts providing feedback to participants.

Additionally, participants learned to create comprehensive ‘Light and Sound Tech Riders’ to effectively communicate their technical requirements to venue managers, event organizers, and production teams. This ensured the quality of audiovisual production for their performances and made them tour-ready.

“The workshop has provided me with invaluable insights into managing and expanding my brand. I've gained a deeper understanding of strategies for enhancing my presence in the industry, honing my craft, and effectively connecting with my audience. This immersive learning experience has equipped me with the tools and knowledge necessary to navigate the complexities of the entertainment world with confidence and purpose.” - Timi Raiwalui, Fijian "cuvu" writer and seasonal actor.

The workshop incorporated the Start and Improve Your Business (SIYB) tools, designed by the ILO to support micro and small enterprises, from business creation to growth and expansion. The programme aims to create more and better employment opportunities for women and men in developing countries, which aligns with Fiji's broader goals of economic empowerment and sustainable growth.


Originally published by ILO



All joint programs of the Joint SDG Fund are led by UN Resident Coordinators and implemented by the agencies, funds and programmes of the United Nations development system. With sincere appreciation for the contributions from the European Union and Governments of Belgium, Denmark, Germany, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Portugal, Republic of Korea, Saudi Arabia, Spain, Sweden, Switzerland and our private sector funding partners, for a transformative movement towards achieving the SDGs by 2030.